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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    What Is the Anxiety That Consumers Begin to Feel When
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What Is the Anxiety That Consumers Begin to Feel When

Question 209

Question 209

Multiple Choice

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?


A) cognitive dissonance
B) post-purchase regret
C) product re-evaluation
D) purchase rejection

Correct Answer:

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