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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    Brand Loyalty Is Valued by Marketers as It Not Only
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Brand Loyalty Is Valued by Marketers as It Not Only

Question 127

Question 127

True/False

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

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