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    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    Self-Image and the Looking-Glass Self Are Usually Very Similar, and Marketers
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Self-Image and the Looking-Glass Self Are Usually Very Similar, and Marketers

Question 73

Question 73

True/False

Self-image and the looking-glass self are usually very similar, and marketers understand these are the images that drive purchasing decisions.

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