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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    The Phenomenon That Occurs When a Consumer Feels Anxiety or Regret
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The Phenomenon That Occurs When a Consumer Feels Anxiety or Regret

Question 35

Question 35

True/False

The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.

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