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    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    What Is an Opinion Leader? Why Are They Important to Marketers
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What Is an Opinion Leader? Why Are They Important to Marketers

Question 56

Question 56

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What is an opinion leader? Why are they important to marketers, and how has the Internet affected the power of opinion leaders?

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Opinion leaders are usually the trendset...

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