Multiple Choice
Concerning market segmentation, which of the following statements is NOT correct?
A) Only for-profit organizations practice market segmentation.
B) Firms that practice market segmentation don't necessarily change their products to meet the needs of different market segments.
C) There are too many variables to attract all customers using the same marketing mix.
D) Market segmentation attempts to divide the total market into smaller groups.
Correct Answer:
Verified
Correct Answer:
Verified
Q58: The question that determines whether a product
Q62: Historically, Nivea skin care products were marketed
Q71: Identify and describe four strategies for reaching
Q75: Which of the following is one of
Q81: In addition to population and geography, a
Q139: Firms such as Lexus and Gucci try
Q153: What is another name for socioeconomic market
Q177: In the process of market segmentation, what
Q193: VALS™ defines eight personality types that impact
Q228: Goods and services generally purchased by manufacturers