Which of the Following Basic Requirements Must Market Segmentation Meet

Multiple Choice

Which of the following basic requirements must market segmentation meet to be effective?

A) The firm must avoid focusing on non-variables, such as profitability and volume.
B) The market segment must reflect the population's changing attitudes and lifestyles.
C) The company must expand beyond its marketing capabilities to capture growing markets.
D) The market segment must have measurable purchasing power and size.