What Does the Cohort Effect Describe

Multiple Choice

What does the cohort effect describe?

A) why members of the same psychographic group decide to vote the same way
B) how Generation X uses its financial power to influence product trends
C) the predictability of demographic characteristics in analyzing purchase habits, as well as product-usage rates, and brand preference
D) the tendency of members of a generation to be influenced and bound together by events occurring during the key formative years