Regina Is an Independent Strategy Consultant

Multiple Choice

Regina is an independent strategy consultant. She has guided her client's company through the market segmentation process and has posed the question: "Does the potential for achieving company goals justify committing resources to develop each or any of these segments?" What stage of the market segmentation process is the company at?

A) estimating cost-benefit for each segment
B) developing a relevant profile for each segment
C) forecasting market potential
D) selecting specific market segments