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  2. Topic
    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 8: Market Segmentation, Targeting, and Positioning
  5. Question
    What Is a Firm Practising When It Chooses to Target
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What Is a Firm Practising When It Chooses to Target

Question 3

Question 3

Multiple Choice

What is a firm practising when it chooses to target potential customers by postal code, specific occupation, or even lifestyle?


A) megamarketing
B) hypermarketing
C) micromarketing
D) concentrated marketing

Correct Answer:

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