Match each item to the statement or sentence listed below.
a.target market
b.market segmentation
c.cohort effect
d.census metropolitan area (CMA)
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.80/20 principle
o.psychographic segmentation
p.geographic information system (GIS)
-A geographic area that generates 40 percent to 80 percent of a company's sales is called a(n) _____.
2.A product that is purchased for use by an individual is called a(n) _____.
3.The division of a market into smaller, relatively homogeneous groups is called _____.
4.is a psychographic segmentation system based on two key concepts: resources and self-motivation.
5.defines consumer groups according to variables such as gender, age, income, occupation, and stage in the family life cycle.
6.A(n) _____ creates a graphical illustration of consumers' perceptions of competing products.
7.is a geographic area surrounding an urban core with a population of at least 100 000 or more.
8.With _____, a company focuses its efforts on profitably satisfying a single market segment.
9.focuses on producing several products and using different marketing mixes designed to satisfy smaller segments.
10.A computer system that can tie location data to market data is called a(n) _____.
11.A(n) _____ is a specific segment of consumers or businesses that are most likely to purchase a company's product.
12.describes an activity, interest, or opinion that allows researchers to develop lifestyle profiles.
13.The _____ occurs when a generation of individuals are impacted by current events during the formative years of 17 to 22.
14.is the targeting of a market based on a single variable level such as postal code, occupation, medical condition, or past purchase.
15.The idea that a small number of loyal consumers will generate the majority of a firm's revenue is called the _____.
16.Dividing a population into similar values, beliefs, and lifestyles is called _____.

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