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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    What Is the Basis for a Positioning Strategy That Uses
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What Is the Basis for a Positioning Strategy That Uses

Question 241

Question 241

Multiple Choice

What is the basis for a positioning strategy that uses the slogan "Crest is a cavity fighter"?


A) product price/quality
B) product class
C) product attributes
D) product users

Correct Answer:

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