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    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    Compared to Women, Men Have Greater Influence and Purchasing Power
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Compared to Women, Men Have Greater Influence and Purchasing Power

Question 52

Question 52

True/False

Compared to women, men have greater influence and purchasing power when it comes to product categories like electronics and home improvements.

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