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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    A Common Method of Developing Psychographic Profiles of a Population
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A Common Method of Developing Psychographic Profiles of a Population

Question 92

Question 92

True/False

A common method of developing psychographic profiles of a population is to conduct a large-scale survey that asks consumers to agree or disagree with several hundred AIO (Activities, Interests, and Opinions) statements.

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