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    Contemporary Marketing
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    Exam 8: Market Segmentation, Targeting, and Positioning
  5. Question
    Identify the Six Psychographic Consumer Segments Worldwide, as Defined in the VALs
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Identify the Six Psychographic Consumer Segments Worldwide, as Defined in the VALs

Question 145

Question 145

Essay

Identify the six psychographic consumer segments worldwide, as defined in the VALs framework.In what countries are these groups typically found?

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