Multiple Choice
Why does the complexity of an innovation affect its adoption rate?
A) because consumers are slow to adopt products they find difficult to use
B) if the product is inconsistent with the values of potential adopters
C) when a free or discounted trial is provided to delay the product acceptance
D) when the superiority of the product is visible to the consumer
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Under the concept of product liability, an
Q16: Captive brands are spinoffs of manufacturers' brands
Q57: General Motors Automobiles acquired Hughes Aircraft Corporation,
Q99: Family brands can be used effectively for
Q115: Overextension of a brand name through a
Q120: Josh usually buys one brand of orange
Q128: When does brand recognition occur as a
Q139: The Columbia Sportswear Company decides to produce
Q191: The more complex a new product is
Q232: Brand extensions are essentially the same as