Multiple Choice
Which of the following options correctly explains the pronoun strategy you should use in a fundraising letter?
A) Speak exclusively to you, to keep the focus on what the reader is doing.
B) Only speak about we, to make the reader feel included in your organization's efforts.
C) Use we to speak about your organization, but make sure to switch to you at the end (when you discuss what your reader is doing) .
D) Speak exclusively in terms of I, provided you have created enough credibility for yourself.
Correct Answer:
Verified
Correct Answer:
Verified
Q45: You run a small cleaning company that
Q46: List and define the three elements of
Q47: A _ is a reader benefit that
Q48: _ refers to the deceitful practice of
Q49: Which of the following would likely help
Q51: You are raising money for a cause
Q52: Studies have shown that shorter sales letters
Q53: Daniel Goleman's research on workplace skills and
Q54: The AIDA acronym for designing effective persuasive
Q55: Rob and Sean were co-chairs of their