Multiple Choice
What do the letters in the SPICE acronym stand for?
A) Subtlety, precision, incongruity, confidence, and enduring appeal
B) Simplicity, perception, insightful thought, confidence, and empathy
C) Strong pull, profundity, interest, confidence, and emotional intelligence
D) Simplicity, perceived self-interest, incongruity, confidence, and empathy
Correct Answer:

Verified
Correct Answer:
Verified
Q25: The longer people delay, the less likely
Q26: _ mail asks for an order, inquiry,
Q27: Most businesses find that phoning rather than
Q28: One of the reasons people give for
Q29: A good brochure attempts to include as
Q31: In a sales letter, when should you
Q32: TV is still the primary medium for
Q33: Questions can be a good way to
Q34: Briefly characterize the three types of letters
Q35: Which of the following is LEAST likely