Why Can Colour Be Important in International Business

Multiple Choice

Why can colour be important in international business?

A) People in other cultures tend to be more fashion-conscious than those in Canada.
B) Business executives in other countries may prefer working with quite conservative or quite extroverted people, depending on culture, and colour is a good sign of these personality traits.
C) People usually take pride in the colours on their national flags.
D) Individual colours carry meaning in a culture.