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    Contemporary Marketing
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    Exam 16: Pricing Concepts and Strategies
  5. Question
    Which of the Following Is an Inappropriate Pricing Objective for a Not-For-Profit
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Which of the Following Is an Inappropriate Pricing Objective for a Not-For-Profit

Question 141

Question 141

Multiple Choice

Which of the following is an inappropriate pricing objective for a not-for-profit organization?


A) providing market incentives
B) profit maximization
C) cost recovery
D) industry domination

Correct Answer:

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