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    Contemporary Marketing
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    Exam 16: Pricing Concepts and Strategies
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    Which of the Following Presents a Major Obstacle to Using
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Which of the Following Presents a Major Obstacle to Using

Question 171

Question 171

Multiple Choice

Which of the following presents a major obstacle to using traditional price theory?


A) estimating markups
B) computing costs
C) predicting revenues
D) estimating demand curves

Correct Answer:

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