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    Contemporary Marketing
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    Exam 16: Pricing Concepts and Strategies
  5. Question
    What Type of Price Is Normally Quoted to Potential Buyers
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What Type of Price Is Normally Quoted to Potential Buyers

Question 109

Question 109

Multiple Choice

What type of price is normally quoted to potential buyers before any discounts or allowances are allowed?


A) the unit price
B) the list price
C) the cash price
D) the trade price

Correct Answer:

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