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    Contemporary Marketing Study Set 4
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    Exam 16: Pricing Concepts and Strategies
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    As a Pricing Strategy, Yield Management Relies on Varying the Prices
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As a Pricing Strategy, Yield Management Relies on Varying the Prices

Question 172

Question 172

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As a pricing strategy, yield management relies on varying the prices of products for which costs are largely fixed, so as to generate the highest possible stream of revenue from their sale.

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