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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
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    Which of the Following Is an Important Competitive Advantage That
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Which of the Following Is an Important Competitive Advantage That

Question 151

Question 151

Multiple Choice

Which of the following is an important competitive advantage that results from effective supply-chain management?


A) variable costs
B) lower level of costly innovation
C) autonomy and independence among the chain's members
D) improved conflict resolution within the chain

Correct Answer:

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