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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    Social Interaction with the Customer Is the Second Step on the Relationship
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Social Interaction with the Customer Is the Second Step on the Relationship

Question 128

Question 128

True/False

Social interaction with the customer is the second step on the relationship marketing continuum. It can be formal or informal and occur at any level with an organization.

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