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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    An Added Bonus of Electronic Data Interchange (EDI) Is That
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An Added Bonus of Electronic Data Interchange (EDI) Is That

Question 13

Question 13

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An added bonus of electronic data interchange (EDI) is that, in addition to automating the buying process, it has also opened new channels for gathering marketing information.

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