Maximizing the Lifetime Value of the Firm Is Equivalent to Maximizing

Multiple Choice

Maximizing the lifetime value of the firm is equivalent to maximizing the firm's current profits if the:

A) interest rate is larger than the growth rate in profits and both are constant.
B) growth rate in profits is constant and is larger than the interest rate.
C) interest rate is smaller than the growth rate of profits.
D) growth rate of profits and the interest rate are equal.