The Manager of the Golden Orange Drink Company States That

Multiple Choice

The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product, a concentrated orange drink. The manager has asked for your assistance in identifying the reasons for the sales decline. The most appropriate way to begin would be with:

A) a case analysis.
B) an experiment in which price is systematically varied.
C) descriptive research.
D) a controlled market test.
E) exploratory research.