You Are a Senior Analyst in the Marketing Research Department

Multiple Choice

You are a senior analyst in the marketing research department of a major steel producer. You have been requested to make a forecast of domestic automobile production for the forthcoming calendar year and, for this forecast, to make a forecast of the total tonnage of steel that will be used by the automobile manufacturers. This is primarily a(n) :

A) exploratory study.
B) descriptive study.
C) field experiment.
D) simulation.
E) laboratory experiment.