As VP of Marketing for a Major Pharmaceutical Company, Each

Multiple Choice

As VP of Marketing for a major pharmaceutical company, each year, you have to determine the projected sales for each of the sales territories for the next calendar year. Every year, you contact your sales managers and send them each a questionnaire to be completed. This is primarily a(n) :

A) exploratory study.
B) descriptive study.
C) lab experiment.
D) field experiment.
E) focus group.