"We Will Use a Carefully Selected Sample, Selection Based on Household

Multiple Choice

"We will use a carefully selected sample, selection based on household size, income level, ethnicity, education, and television viewing patterns. We are also concerned with the stability and repeated availability of the sample participants over a few years so that we can conduct further studies using the same sample." This statement best describes the sample used in the a _____ type of descriptive research design.

A) advertising evaluation design
B) longitudinal study
C) latitudinal study
D) cross-sectional study
E) laboratory panel