Multiple Choice
Which of the following is TRUE?
A) The first step in searching published sources of secondary data is to consult a reference librarian.
B) One key source of secondary information is the trade association, particularly since it is often able to obtain information from members that might not be available elsewhere.
C) The primary advantage of on-line database searching is access to information not available in any other format.
D) The main disadvantage of using standardized marketing information services over primary data is that the data is not as accurate.
E) They are all false.
Correct Answer:

Verified
Correct Answer:
Verified
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