Multiple Choice
You are searching for relevant secondary data via computer searching.After determining what you already know and what you wish to know about your topic,what is the next step?
A) Go to the library and begin searching through relevant marketing publications.
B) Consult an authority in the field.
C) Consult a reference librarian for help.
D) Consult a specialized index that relates to your topic.
E) Generate a list of key terms and names.
Correct Answer:

Verified
Correct Answer:
Verified
Q7: The most important advantage(s)of secondary data is
Q8: A source of secondary data that presents
Q9: The first step in searching published sources
Q10: A marketing manager needs information about all
Q11: Which of the following are examples of
Q13: Which of the following is (are)secondary source(s)of
Q14: Joe is conducting research for the marketing
Q15: Name at least one of the three
Q16: Which of the following is a main
Q17: One key to effectively using prior marketing