Multiple Choice
A marketing manager needs information about all competitors' prices in order to make a pricing decision. The internal database she consults contains prices that were collected by mystery shoppers over a year ago. Her database has one of the major disadvantages of secondary data, namely, _____.
A) age of the data
B) quality
C) relevance
D) completeness
E) units of measure that do not match
Correct Answer:
Verified
Correct Answer:
Verified
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