Multiple Choice
When Shop Smart opened its first super market in China it was unable to generate any sales. After conducting a research, it was understood that the local sales personnel found it difficult to communicate with the American store managers. In addition, Chinese consumers found it difficult to shop in the American way. Shop Smart's failure in China can be attributed to the lack of:
A) cross-cultural literacy.
B) class consciousness.
C) a first-mover advantage.
D) Confucian dynamism.
E) ethnocentrism.
Correct Answer:
Verified
Correct Answer:
Verified
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