According to Research, When Do Consumers Usually Use the Country

Multiple Choice

According to research, when do consumers usually use the country of origin as a cue when evaluating a product?

A) When a firm tries to deemphasize its foreign origins
B) When consumers lack detailed knowledge of a product
C) When an advertising campaign stresses the positive performance attributes of a product
D) When a limited number of messages compete with each other for consumers' attention
E) When a firm resorts to personal selling instead of mass media advertising