ABC International's Market Research Identified That Canadian Consumers Prefer Relatively

Multiple Choice

ABC International's market research identified that Canadian consumers prefer relatively less sugar in their soft drinks whereas Asian consumers prefer more.ABC exported their best selling soft drink in Canada,Tasty,without modification to the Asian market.ABC committed which of the common mistakes of exporting?

A) Poor market analysis
B) A failure to customize the product
C) A poorly executed promotional campaign
D) A poor understanding of competitive conditions
E) A poor choice of retailers