Heublein,a Manufacturer of Liqueurs,decided to Use the U

Multiple Choice

Heublein,a manufacturer of liqueurs,decided to use the U.S.name for their cranberry liqueur when they started exporting to the U.K.Sales were very slow and only later did they understand that the name they were using was slang for privy in Britain.This is an example of what common exporting pitfall?

A) poor distribution and retailing
B) unfamiliarity with British markets
C) cultural similarities
D) different business practices
E) lack of product adaptation