Multiple Choice
A _____ is a business arrangement under which one party allows another to operate an enterprise using its trademark, logo, product line and methods of operation in return for a fee.
A) License
B) Franchise
C) Certificate of proprietary usage
D) Joint venture
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Aircraft manufacturing fits which of the following
Q3: In which of the following MNC structures
Q4: The structural arrangement that allows a company
Q5: The difficulty encountered in reconciling a product
Q6: Companies in the mature stage of international
Q7: In a company that has a narrow
Q8: An overseas operation that is totally owned
Q9: Franchising provides the franchisor with a new
Q10: Specialization in an international context can be
Q11: As an organizational characteristic, _ is the