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    Basic Marketing Research Study Set 2
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    Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation
  5. Question
    The Best Way to Reduce Nonsampling Errors Is to
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The Best Way to Reduce Nonsampling Errors Is to

Question 75

Question 75

Multiple Choice

The best way to reduce nonsampling errors is to


A) increase sample size.
B) improve data collection techniques.
C) offer incentives to respondents.
D) substitute the next house on the block for not-at-homes.
E) Nonsampling errors cannot be reduced.

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