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    Basic Marketing Research Study Set 2
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    Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation
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    Effective Strategy(ies)to Increase Initial Response Rates Is(are)
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Effective Strategy(ies)to Increase Initial Response Rates Is(are)

Question 77

Question 77

Multiple Choice

Effective strategy(ies) to increase initial response rates is(are)


A) ask respondent to complete a simple task at the beginning.
B) offer respondents money for cooperation.
C) use a good quota sampling plan.
D) Both a and b.
E) a,b,and c.

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