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According to Rosen 1997,most Customers Are Lost to a Product

Question 28

Multiple Choice

According to Rosen 1997,most customers are lost to a product or service provider because


A) they were frustrated by inaction regarding complaints or issues they had raised with the organisation
B) the staff or organisation did not show any care or concern towards the customer
C) a competitor was able to provide an equivalent product or service for a better price
D) the product or service delivered did not meet expectations or promises that were made by the supplier

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