Why Is CRM One of the Most Valuable Assets a Company

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

A) Since organisations have not been successful in implementing SCM systems, they have turned their resources towards CRM
B) CRM has the ability to increase customer loyalty and retention and an organisation's profitability
C) It is easy for a company to steal their competitors loyal and devoted customers; therefore, companies need a viable process for targeting competitors' customers
D) Without CRM, it is impossible to effectively manage or cross-sell products to customers