Cupcasions Is a Small Bakery That Crafts and Sells Gourmet

Essay

Cupcasions is a small bakery that crafts and sells gourmet cupcakes and cakes.Besides scanning and monitoring its external environment,the managers also consider what competitive advantage the organization possesses-that is,what characteristics enable them to generate more value for customers at a lower cost,thereby earning higher rates of profit than its competitors.List the three categories of resources and describe one example of a resource that Cupcasions would have that would allow them to perform more effectively or efficiently than its competitors.