Redner,Inc Fixed Costs Are Applied to the Products on the Basis

Essay

Redner,Inc.produces three products.Data concerning the selling prices and unit costs of the three products appear below:

$\begin{array}{lccc} & & \text { Product } & \\& \mathrm{J} & \mathrm{K} & \mathrm{L} \\\text { Selling price } & \$ 80 & \$ 60 & \$ 90 \\\text { Variable costs } & 50 & 40 & 55 \\\text { Fixed costs } & 25 & 8 & 22 \\\text { Grinding machine time }&10 \mathrm{~min} . & 5 \mathrm{~min} & 7 \mathrm{~min} .\end{array}$

Fixed costs are applied to the products on the basis of direct labour hours.

Demand for the three products exceeds the company's productive capacity. The grinding machine is the constraint, with only 2,400 minutes of grinding machine time available this week.

Required:

a) Given the grinding machine constraint, which product should be emphasized? Support your answer with appropriate calculations.
b) If there is still unfilled demand for the product that the company should emphasize in part a) above, up to how much should the company be willing to pay for an additional hour of grinding machine time?