Multiple Choice
Deana and Rod Li went on a one-week vacation at the Club Med Turkoise village,located in Turks and Caicos,a chain of islands in the Caribbean.Club Med's per person price of $1499 included round-trip air travel from New York,one-week accommodations,all meals,sports,activities and nightly entertainment.Club Med is using a _____ strategy.
A) Market segmentation pacing
B) Price framing
C) Complementary pricing
D) Price bundling
E) Contingency pricing
Correct Answer:
Verified
Correct Answer:
Verified
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