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    Services Marketing
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    Exam 13: Managing Demand and Capacity
  5. Question
    The Fundamental Issue Underlying Supply and Demand Management in Services
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The Fundamental Issue Underlying Supply and Demand Management in Services

Question 45

Question 45

Multiple Choice

The fundamental issue underlying supply and demand management in services is the lack of _____ capability.


A) Inventory
B) Customization
C) Automation
D) Standardization
E) Transportation

Correct Answer:

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