Peak Demand for Rooms at the Ritz-Carlton Hotel,an Upscale Hotel

Multiple Choice

Peak demand for rooms at the Ritz-Carlton Hotel,an upscale hotel in Phoenix,Arizona,occurs during the tourist season from November through mid-April.During the summer slow season when demand for rooms drops considerably,the Ritz-Carlton encourages local Phoenix and Tucson residents to experience the beauty of the hotel on weekends by offering attractively priced weekend packages.The Ritz-Carlton uses which of the following strategies for shifting demand to match capacity?

A) Differentiate on price
B) Modify timing and location of service delivery
C) Vary the service offering
D) Stretch capacity
E) Communicate with customers