Continental Airlines Has Installed Automated Ticket Machines in Its Major

Multiple Choice

Continental Airlines has installed automated ticket machines in its major airport terminals that enable passengers to purchase tickets,obtain boarding passes,and get seat assignments by inserting a credit card into the machine.A passenger using a Continental Airlines' automated ticket machine is playing the role of a:

A) Customer mix manager
B) Competitor
C) Productive resource
D) Contributor to quality and satisfaction
E) Recruiter