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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 9: Customer-Defined Service Standards
  5. Question
    Provide an Example of a Situation in Which a Strategy
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Provide an Example of a Situation in Which a Strategy

Question 9

Question 9

Essay

Provide an example of a situation in which a strategy for delivering customized service is more appropriate than a strategy of standardization.

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Several examples are possible here.For m...

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